Trends in grooming and personal care have significantly evolved in 2025. The focus has shifted towards efficiency, with innovative products that are not just basics but sophisticated blends of science, sustainability, and sensory delight. This year, the market offers smarter formulations that promise visible results with little effort.
From advanced skincare and solutions for hair loss to potent supplements and contemporary wellness items, these grooming developments are reshaping standards.
Here’s an exclusive guide to the must-have men’s skincare and haircare products of 2025—each one tried, tested, and deserving a spot in your grooming routine.
Chāmpo Pitta Growth Serum
Taking inspiration from Ayurveda, Chāmpo’s Pitta Growth Serum aims to support fine or thinning hair by balancing and invigorating the scalp.
Infused with caffeine, creatine, and chebula, this serum reduces hair shedding and promotes growth in about four weeks. Its lightweight and quick-absorbing formula comes with a pleasant scent that transforms application into a luxurious experience.
Why we’re buying it: A more robust hairline awaits.
Buy now at Selfridges
Harry’s Body Wash
While many brands are downsizing their packaging, Harry’s opts for a bolder approach. With a revamped look and an updated logo, their body wash now comes in an ample size, providing more product without sacrificing quality.
This sulfate- and paraben-free formula is available in four enticing scents: Fig, Stone, Wildlands, and Spring, effectively cleansing without drying out the skin.
Why we’re buying it: The Shower & Shave Set features a limited edition Hearth Body Wash with seasonal maplewood and spice fragrance.
Buy now at Harrys
Glowwa Men’s Hair Food
Recommended by hairstylist Tim Pateman of The Lion & The Fox, Glowwa capsules boost hair growth and enhance overall health.
With natural DHT blockers like saw palmetto and pumpkin seed, along with L-lysine and B vitamins, the formula strengthens hair and minimizes shedding.
This supplement not only benefits your hair but supports digestion, prostate health, energy, mood, and cognitive function. For optimal benefit, a three-month course is suggested.
Why we’re buying it: After three months, noticeable hair at the temples and stronger nails became a reality.
Buy now at Glowwa
Horace Gentle Scalp Exfoliator
Even if you don’t suffer from scalp issues, the Horace Gentle Scalp Exfoliator offers benefits to prevent them.
With peppermint, jojoba beads, and PHA, it eliminates dead skin and build-up, reducing dandruff, dryness, and irritation.
It’s easy to implement: apply to damp hair, massage into the scalp, leave for 3 minutes, then rinse and proceed with your usual shampoo.
Our testers noted that a clearer scalp promotes visible volume at the roots.
Why we’re buying it: No residues left behind – everything dissolves completely.
Buy now at Horace
Horace Prebiotic + Allantoin Serum
A distressed scalp can lead to various issues, especially in colder weather.
This serum integrates prebiotic, allantoin, and xylitol to alleviate irritation, prevent flare-ups, and maintain scalp health. Improvement in scalp comfort is often felt almost immediately.
Why we’re buying it: Bid farewell to itchiness and flakes.
Buy now at Horace
Loop Earplugs
When it comes to health and beauty, few things are as essential as adequate sleep.
For frequent travelers or anyone easily disrupted, Loop makes achieving uninterrupted rest more attainable. The Loop Dream earplugs block out noise comfortably, even for side sleepers.
With customizable tips for a secure and pressure-free fit, they promote restorative sleep.
Why we’re buying it: Immediate tranquility.
Buy now at Loop
Exceptional skincare doesn’t have to put a dent in your wallet. Weleda’s new serum booster range provides six targeted formulas for specific skin concerns.
As winter hits, the Extra Rich Omega Serum Drops work to shield the skin barrier from drying effects. Omega 3, 6, and 9 fatty acids, combined with organic avocado oil, sea buckthorn, wheat germ, sunflower, and jojoba, deliver vital lipids without leaving a greasy finish.
Why we’re buying it: Lightweight and easily portable packaging.
Buy now at Amazon
Acqua di Parma Gelsomino A Freddo
Gelsomino A Freddo is a refreshing scent that banishes winter gloom, derived from the meticulous cold enfleurage process.
In this method, jasmine blooms are meticulously placed on purified shea butter to infuse essential oils, capturing their brightness.
The aroma opens like a sunlit villa, with vibrant Italian lemon, pink pepper, and artemisia, beautifully layered over jasmine enfleurage, orris extract, and black tea, ultimately settling into smoky undertones of cypriol, guaiac wood, and patchouli.
Why we’re buying it: A luminous, enduring floral fragrance.
Buy now at John Lewis
Bentley Become Zenith
The new flanker for Become, Zenith enhances the original with a richer, warmer scent.
It opens with violet leaf, cardamom, and cocoa, progressing to a heart of leather, papyrus, and patchouli gayo, finishing with a base of vanilla, sublimolide musk, and ambergris, adding a smooth, lingering essence.
Softly spiced and enveloping, it fits perfectly within the current preference for leathery, amber-musk fragrances.
Why we’re buying it: A quality scent that exceeds expectations.
Buy now at Bentley
Dyson Omega Leave-In Conditioning Spray
After revolutionizing the hair dryer market, Dyson now focuses on hair care.
The Omega Leave-In Conditioner enhances naturally curly hair with Oli7, an exclusive blend of seven omega-rich oils, such as sunflower, macadamia, Abyssinian, avocado, olive, corn, and sesame oils.
Applied to damp hair, it provides weightless nourishment while diminishing frizz and flyaways.
Why we’re buying it: It carries the scent of a premium fragrance.
Buy now at Dyson
Hello Klean Shower Head 2.0
Hello Klean’s shower head filter employs copper, zinc, amino acid granules, and activated charcoal to diminish metals, chlorine, and impurities at the tap, enhancing comfort for both skin and hair.
It reduces frizz, dryness, and irritation, enhancing the quality of your shower, and its efficient design can cut water consumption by up to 25%.
Why we’re buying it: Enjoy a luxurious hotel shower experience, right at home.
Buy now at Hello Klean
Patricks SF1 Sea Salt Foam
Unlike typical sea salt sprays, Patricks’ formulation is crafted to add texture while maintaining hydration.
Sodium hyaluronate, seaweed extract, and vegan keratin contribute to hydration and protection while delivering volume, texture, and a matte appearance.
Why we’re buying it: Infused with skincare benefits intended for your hair.
Buy now at Patricks
Patricks BB1 Bathroom Bag
Constructed with durability in mind, Patricks’ spacious bathroom bag is fully leak-proof and water-resistant.
Reinforced fabric and a G-Hook grip system secure the contents from breakage and spills, while the 180-degree opening provides visibility and easy access to everything inside.
Why we’re buying it: A stylish and practical grooming kit – it serves as more than just a wash bag.
Buy now at Patricks
Kiehl’s Ultra Body Mega Moisture Squalane Cream
Dealing with the effects of winter on your skin? This mega-moisture body cream is crafted to revitalize thirsty skin.
With glacial glycoprotein strengthening and repairing the skin barrier, squalane helps retain moisture while pro-ceramides prevent hydration loss—without leaving a greasy residue.
Why we’re buying it: Long-lasting hydration for days.
Buy now at Kiehls
Rollr
Rollr turns an everyday necessity into something highly desirable, merging thoughtful design with a more eco-conscious approach to deodorant.
Select from natural, refillable scents like vetiver, mandarin, or clary sage, and match with a skin-friendly crystal such as rose quartz, green aventurine, blue dumortierite, or classic steel for timeless appeal.
Why we’re buying it: Reduces waste by 90% compared to conventional roll-ons.
Buy now at Rollr
Dulcie
Formerly known as Haeckels, the Margate-based grooming brand is now called Dulcie, named after founder Dom Bridges’ daughter.
The Dew-O combines two seaweed-based serums—Algae Plump Serum and Spiraglow EGF Serum—crafted with locally sourced seaweed, fermented algae, and EGF peptides, promoting skin regeneration and protection.
Why we’re buying it: Sustainable grooming grown in Margate, UK.
Buy now at Dulcie
Dr Squatch Total Moisture Cleansing Bars
Soap that is gentle? Dr Squatch’s Total Moisture bars are formulated to care for dry, sensitive skin.
Dermatologist-tested and clinically approved for hydration, the nourishing formula leaves your skin clean and soft, with pleasant options such as mango, green tea, and shea butter.
Why we’re buying it: Essential support for winter skin.
Buy now at Dr Squatch
CeraVe Intensive Moisturising Lotion
Winter can be harsh for dry skin types, making a dependable moisturizer a necessity.
CeraVe Intensive Moisturizing Lotion incorporates 5% Hydrourea, hyaluronic acid, and shea butter with MVE delivery technology, keeping skin hydrated for up to 72 hours.
Why we’re buying it: Immediate relief at an incredible value.
Buy now at Boots
Medik8 Liquid Peptides Advanced MP
Medik8’s Liquid Peptides has always been a standout, and the Advanced MP variant elevates it further.
Containing a 30% multi-peptide complex and dual mini-proteins, it enhances collagen, elastin, and hyaluronic acid levels, clinically proven to diminish expression lines in as little as ten minutes while softening deeper wrinkles over time.
Refreshing and rapid-absorbing, it leaves no residue behind.
Why we’re buying it: A comprehensive solution to lift and rejuvenate mature skin.
Buy now at Medik8
Jo Malone London Care Collection
With the onset of the new year, many seek detoxification, and Jo Malone’s Roman bath-inspired line has the essentials for a complete reset.
The Purify Shower Gel blends hyssop, myrtle, and juniper essential oils, while the Revitalising Exfoliating Soap includes lemon peel, bay laurel, and verbena for an energizing daily ritual.
Why we’re buying it: Experience renewal without a gym membership.
Buy now at Jo Malone
Dior Sauvage The Serum
This cactus-enriched facial serum assists in keeping skin looking youthful.
Dior draws on the tenacity of desert flora to craft its skincare, using ingredients cultivated in its Lanzarote cactus garden. A combination of aqueous cactus extract, cactus pulp, and cactus oil aids in skin rejuvenation, resulting in a smoother, revitalized complexion.
Why we’re buying it: Lightweight, non-greasy, and subtly infused with the iconic Sauvage fragrance.
Buy now at John Lewis
Wilder Botanics Sacred Hand Cream
This nourishing hand cream blends Palo Santo and Holy Basil for a calming aroma.
With Gotu Kola, hyaluronic acid, and rich plant butters, it revitalizes dry, fatigued hands while providing a soothing experience.
Why we’re buying it: A relaxing daily self-care ritual.
Buy now at Wilder
The Ordinary Sunscreen UV Filters SPF 45 Serum
Heading for the snowy slopes? This high-protection, broad-spectrum sunscreen is a valuable addition for outdoor winter activities.
Crafted with ceramides, this lightweight serum hydrates while shielding the skin, and it doesn’t leave a white cast on darker skin tones. It can be blended with your daily moisturizer or applied directly for an even, goggle-mark-free finish.
Why we’re buying it: Protecting against UV rays even when clouds are present.
Buy now at John Lewis
The Ordinary Sulfur 10% Powder-to-Cream Concentrate
This targeted treatment addresses blemishes effectively and discreetly.
Its innovative powder-to-cream formula works well on individual spots or clusters, managing oil, minimizing redness, and drying quickly without leaving marks.
Why we’re buying it: A sophisticated solution for breakouts.
Buy now at Amazon
Dermalogica Breakout Biotic Moisturiser
Stay ahead of post-holiday skin issues with this advanced moisturizer tailored to calm and clarify troubled skin.
Visible improvements in clarity can be observed within five days, effectively managing blemishes, redness, enlarged pores, and pimples. Its blend of bioengineered plankton extract, prebiotic Indian mulberry, agave, and 0.5% salicylic acid actively targets blemish-causing bacteria while working to stave off future breakouts.
Why we’re buying it: Multi-functional, breakout-fighting care with anti-aging benefits.
Buy now at Amazon
