Ted Baker is set to introduce its inaugural activewear line this autumn, marking an exciting new chapter for the brand.
Introducing Ted Baker Sport
The debut autumn/winter 2025 collection, labeled Ted Baker Sport, embodies a versatile range catering to yoga, training, and tennis enthusiasts, and includes options for both men and women. The collection is slated to launch in the upcoming weeks, and the anticipation is already building within the fashion community.
Performance-Driven Fabrics
One of the standout features of this line is its use of advanced vapour dry and aeroflow technologies. These innovations allow the garments to utilize agile fabrics such as nylon-elastane blends, stylish scuba knits, and lightweight wovens. The technical benefits of these materials include superior stretch, excellent shape retention, effective moisture management, and enhanced thermal comfort, all vital for an active lifestyle.
Women’s Highlights
The women’s segment of the collection showcases impressive pieces like sculpting leggings and supportive yoga bras. These items are not only functional but also stylish, featuring recurring design motifs such as scalloped trims, bold graphic prints, and reflective detailing, which adds a touch of flair to workout wear.
Men’s Essentials
On the men’s side, hero pieces include lightweight hybrid jackets, performance tees, and woven shorts that cleverly incorporate hidden storage—perfect for carrying essentials during workouts. This thoughtful design speaks to the brand’s commitment to balancing practicality with style.
Pricing Structure
The pricing for this innovative range is designed to appeal to a broad audience, starting at £35 for essential items and reaching up to £250 for premium outerwear pieces. This range ensures that both entry-level and fashion-savvy consumers can find something to suit their needs.
Brand Vision and Future Plans
Henry Stupp, president of Authentic Brands Group for EMEA and India, articulated the essence of Ted Baker by stating that the brand has always represented quality, detail, and personality. He emphasized that with Ted Baker Sport, the brand is blending these core values into a new arena where movement, performance, and effortless style intersect.
A Return to the High Street
In a remarkable turn of events, Ted Baker is reportedly preparing to make its comeback to the UK high street, less than two years after having closed all its stores due to financial difficulties. Plans are already in place for a new store opening in London projected for early 2026, a move that signals a promising revival for the beloved premium fashion brand.
In conclusion, Ted Baker’s entry into the activewear market with the Ted Baker Sport collection is a noteworthy development, blending innovative technology with stylish designs for both men and women. As the brand reestablishes its presence in the retail landscape, it appears poised to attract a new generation of fashion-forward consumers.
