Fashion brand Paul Smith has initiated a noteworthy collaboration with Verde Digital, a fashion SEO agency, aiming to enhance its digital presence and reach new audiences. This partnership, which officially kicked off in July, is anticipated to elevate the brand’s visibility in the competitive premium and luxury fashion markets.
A Focus on SEO Growth
The collaboration will encompass comprehensive on-page and technical SEO support, forming an integral part of Paul Smith’s broader digital strategy. One of the primary objectives of this partnership is to focus on non-branded search terms. By targeting non-branded searches, Paul Smith aims to engage with consumers who haven’t actively sought out its products but are exploring related fashion content online. This strategy is crucial for attracting new shoppers who may not currently recognize the Paul Smith label.
Hannah Bennett, head of digital at Paul Smith, expressed enthusiasm about the new venture: “We have set ambitious goals for our SEO growth, and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us.” Her comments underscore the significance of aligning marketing efforts with evolving consumer interest while leveraging effective SEO strategies.
The Value of Expertise
Verde Digital’s founder, Joe Hale, remarked on the exciting prospects of this collaboration. He noted that engaging with a globally recognized brand like Paul Smith represents a significant achievement for Verde Digital. The alignment of values—creativity and curiosity—between both entities sets a solid foundation for collaborating effectively. Hale emphasized the potential for targeted SEO initiatives to unlock new consumer segments, fostering growth and broadening Paul Smith’s audience base.
Recent Leadership Changes
Adding to this strategic growth narrative, Paul Smith recently welcomed Ewan Venters, former CEO of Fortnum & Mason, as a non-executive director. His inclusion is expected to provide crucial strategic insights necessary for the brand’s continued development within the luxury fashion landscape.
Conclusion
The partnership between Paul Smith and Verde Digital exemplifies a strategic move that targets both visibility and engagement in the digital landscape. As the fashion industry grows ever more competitive, successful brands will increasingly rely on innovative digital strategies, including effective SEO practices, to attract and retain customers. This collaboration not only positions Paul Smith for potential growth but also demonstrates a commitment to embracing change in the digital era of fashion retail.
Image Source: PaulSmith.com
