Lifestyle brand Mulberry is seeing a surge in sales across all markets during its third-quarter results.
The luxury retailer reported an 11% growth in group like-for-like sales from digital and e-commerce channels for the 13 weeks ending December 27. Retail full-price revenues also increased by 19%.
This impressive performance highlights the effectiveness of Mulberry’s updated strategy, which emphasizes simplifying operations, refreshing the brand aesthetic, and gaining deeper insights into customer preferences.
In particular, the UK market has been a focus, with total sales there rising by 3.5% and like-for-like revenues growing by 6.5%.
Meanwhile, the US experienced a remarkable 12.7% jump in sales, while Europe saw a robust 14.9% revenue increase. In Asia Pacific, sales nudged up by 0.8%, with like-for-like revenues in the region seeing a 12.2% rise.
Mulberry CEO Andrea Baldo remarked: “Our performance during the festive period has been strong. While there’s still a lot ahead, it’s encouraging to see initial signs that our ‘Back to the Mulberry Spirit’ strategy is making an impact.
“We have maintained strict cost controls while enhancing full-price sales with products that resonate at competitive prices.
The business also noted that its success was fueled by a “strong customer response” to its differentiated product lines. This comes at a time when the brand is working on redefining itself as a British lifestyle staple while reinvigorating its cultural significance.
The trading period was further supported by a healthy mix of full-price sales alongside new offerings, as well as a favorable customer response to a strategy centered around delivering “the right product at the right price.”
Baldo added: “The increase in sales across our markets indicates that our products are appealing to customers globally. We are committed to revitalizing Mulberry and infusing creativity into an iconic brand beloved by so many.
“The positive response to our Christmas campaign aligns with our expectations, especially the strong demand for the Roxanne and Hackney lines, alongside the revival of the Bayswater.”
