On December 14, Lululemon ambassador Lewis Hamilton surprised fans with an unexpected visit to the Regent Street store.
The seven-time Formula One world champion celebrated the launch of his signature collection, the Lewis Hamilton edit, which features an impressive 36-piece capsule handpicked by the Ferrari driver.
Prior to the store opening, Hamilton eagerly assisted staff in styling outfits and wrapping gifts. Notably, he was joined by popular content creators Tega Alexander and Hollie Mercedes, as well as Lululemon’s interim co-CEO André Maestrini and Sarah Clark, senior vice president for EMEA.
The first 100 attendees were treated to a selection of the brand’s activewear, each piece signed by Hamilton himself.
This special collection is available at the Regent Street location and online, providing fans and fashionistas a unique opportunity to engage with the champion’s curated style.
