Boucheron transforms dreams into exquisite jewelry with its Winter Wonderland 2025 campaign. In this enchanting holiday fantasy, Daisy Edgar-Jones invites us to traverse frost-kissed forests and sunlit deserts adorned with iconic sparkle.
Each ambassador represents her own magical realm, showcasing nature as a fantastical playground. Edgar-Jones, known for her captivating appearance in a Gucci campaign, shines in two striking outfits.
Boucheron Winter Wonderland 2025 Campaign
One of her standout looks features the Plume de Paon collection, a heritage piece crafted from white gold, pearls, and diamonds. It’s delicate, ethereal, and infused with elegance. Another look showcases bold Quatre Classique pieces in yellow, white, and pink gold, complemented by accents of brown PVD. Dressed in a snow-white turtleneck and mini skirt, she evokes a striking alpine allure.
She shares the spotlight with a star-studded lineup: Han So-hee, Mina, and Dilan Çiçek Deniz, each on a journey through her own winter escape. Their settings vary from snowy heights to sun-kissed dunes. Throughout the campaign, Boucheron’s signature pieces—the Quatre, Serpent Bohème, and Plume de Paon—surface like jewels discovered in a dream.
