Clarks has just rolled out its highly anticipated 2025 Back to School collection, and there’s plenty to be excited about. With around 70% of the lineup being fresh new styles, this collection is all about bringing affordable options to families, with prices starting from just £28—marking the lowest costs offered in more than a decade.
The footwear giant has made a clear statement: they’re committed to making quality school shoes accessible for everyone across the UK. This commitment is particularly significant in light of a recent consumer survey conducted in December 2024, which revealed that while Clarks was rated highest for quality and fit among its competitors, 24% of parents felt priced out. Understanding this concern, Clarks took action to ensure that every family can find a pair of high-quality shoes for their little ones without breaking the bank.
The collection includes beloved styles like the classic Mary Janes, such as the Dance Beam and Dance Wish, but it also features innovative options like the machine-washable Crafton Move trainers. Designed with both durability and comfort in mind, these shoes can withstand the daily wear and tear of active kids—because we all know how rough they can be on their shoes!
Dawn Porto, Clarks’ global head of product, expressed the team’s enthusiasm for the launch: “We’re incredibly excited about this year’s Back to School release. We’ve listened closely to our customers – they wanted affordable pricing, trendy designs, and the trusted quality we’re known for. We’ve made sure to deliver on each of those points.”
But it doesn’t stop there. The new collection boasts advanced features to keep kids’ feet happy and healthy, including ultra-breathable fabrics, flexible soles, and cushioned support—everything a parent looks for to ensure their children are comfortable while they’re busy learning and playing.
Mark your calendars! The Back to School campaign will hit the airwaves nationally with TV ads starting on July 21. Until then, the entire range is already available in stores, online, and through select wholesale partners—so you can get those shoes checked off your back-to-school list early!
In the midst of all this, it’s worth noting that John Lewis and M&S are also keeping their prices steady for school uniforms, with John Lewis holding firm for the fourth year in a row and M&S for the fifth. Their focus on value as the new school term approaches shows just how hard retailers are working to support families.
In a world where preparation for a new school year can be daunting, Clarks’ fresh, affordable options should ease some of that stress. You don’t have to sacrifice quality or style just to stay within budget—Clarks has your back!
Image Source: Clarks.com
