Just in time for the upcoming academic year, Clarks has unveiled its 2025 Back to School collection, and it’s a game-changer for families looking to balance style, quality, and affordability. With nearly 70% of the lineup featuring brand-new designs, the company is making a bold statement: high-quality school footwear doesn’t have to come with a hefty price tag.
Prices start at just £28—the most accessible pricing Clarks has offered in over a decade—making this one of the most budget-conscious collections to date.
Bridging the Gap Between Quality and Affordability
Clarks’ refreshed focus stems from listening closely to its customer base. In a December 2024 survey, while the brand scored highest among parents for quality and fit, a significant 24% said they felt priced out. This was a wake-up call for the legacy footwear brand.
In response, Clarks has reimagined its pricing structure to serve every household, without compromising on the durability and craftsmanship it’s famous for.
Editor’s Insight: With the rising cost of living affecting families across the UK, this isn’t just a retail move—it’s a show of solidarity. Clarks isn’t trying to sell shoes; it’s offering peace of mind during one of the most expensive times of the year for parents.
What’s New in the 2025 Line?
The collection isn’t just more affordable—it’s full of thoughtful features and modern upgrades. Parents and kids alike will recognize returning favorites like the Dance Beam and Dance Wish Mary Janes. But standout newcomers like the machine-washable Crafton Move trainers reflect Clarks’ ongoing commitment to innovation and practicality.
Key features include:
Ultra-breathable materials for all-day comfort
Flexible soles to support growing feet
Cushioned support designed for active days in the classroom and on the playground
These shoes are built to withstand the chaos of the schoolyard while keeping feet cool and supported—no easy feat.
Clarks’ Leadership Weighs In
Dawn Porto, Clarks’ Global Head of Product, shared her excitement:
“We’ve listened closely to our customers. They asked for affordable pricing, trendy designs, and the trusted quality we’re known for. We’ve made sure to deliver on each of those points.”
It’s clear Clarks isn’t simply chasing trends—it’s responding to real-world needs.
Where and When to Shop
The full 2025 range is now available online, in stores, and through select wholesale retailers, giving families a head start on the back-to-school scramble. Meanwhile, Clarks will launch its national advertising campaign across TV networks starting July 21, bringing added awareness to this timely offering.
Retailers Rally Around Parents
It’s worth noting that Clarks isn’t the only retailer stepping up this season. John Lewis has maintained its school uniform prices for four straight years, and M&S is holding steady for the fifth. This united front among trusted retailers reflects a growing movement: make back-to-school shopping less stressful for families already juggling tight budgets.
A Better Back-to-School Season Starts Here
From the materials they use to the pricing strategy they’ve embraced, Clarks is positioning itself as more than just a shoe brand. It’s becoming a partner for parents, easing one more burden in the run-up to a new school term.
Real Talk: When you find a brand that offers both substance and style at a price that doesn’t sting, you stick with it. Clarks seems to understand that—and they’ve acted on it in a big way this year.
So if you’re looking to tick school shoes off your list early, this collection is worth a look. With practical features, stylish updates, and family-friendly pricing, Clarks’ 2025 Back to School range proves that you don’t have to choose between price and quality—you really can have both.
Image Source: Clarks.com
