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    Booths Hits Hard Times but Finds Silver Linings in Surprising Growth

    Booths

    Luxury supermarket Booths has demonstrated resilience with its latest annual results, showcasing a significant reduction in financial losses. The company reported pre-tax losses decreased from £1.6 million to £846,000 for the fiscal year ending March 31, 2025. This outcome indicates a year that exceeded initial expectations.

    Sales Growth and Increased Customer Engagement

    Booths observed a 1.4% increase in sales, rising from £318 million to £323 million. This growth was driven by an uptick in customer footfall and increased spending per basket, influenced in part by inflationary trends. Notably, the supermarket’s peak trading during Easter fell outside this financial year, which suggests that current figures could have been even more robust.

    The company recorded “record” revenues during the Christmas quarter of 2024, with a remarkable 9.3% increase for the three-week period leading up to January 4. Such seasonal boosts contribute significantly to annual performance and highlight the importance of strategic timing in retail.

    Strong EBITDA Highlights Financial Health

    EBITDA, excluding profits from property and asset disposals, surged by £1.4 million to reach £10 million. These results underscore Booths’ financial stability, significantly surpassing projections made at the beginning of the year, and creating a solid foundation for future growth.

    Commitment to Quality and Customer Experience

    Booths attributes its success to a longstanding commitment to providing exceptional service and outstanding food and drink quality. The company continues to invest in its operations, with a focus on upgrading IT infrastructures and enhancing physical retail experiences in locations such as Knutsford, Scotforth, and Barrowford.

    Edwin Booth, the executive chairman, expressed confidence in the company’s strategic direction, stating, “We’ve delivered a solid financial performance by remaining true to our purpose to be loved by our customers for inspiring and nourishing their desire for delicious food and drink.” He acknowledged that retailing presents constant challenges, yet Booths continues to thrive thanks to the dedication of its employees and partners.

    Innovations in Consumer Loyalty Programs

    The financial results follow Booths’ recent initiative to enhance its loyalty program, which was revamped to offer loyalty prices on approximately 300 of its own-label products. This strategic move aims to reinforce customer loyalty and provide a more rewarding shopping experience.

    With these changes in place, Booths demonstrates a proactive approach to adapting to the competitive grocery landscape. The company is not only focusing on financial recovery but is also keen on nurturing its clientele by consistently delivering value and quality.

    Conclusion

    Booths’ latest financial performance signals a promising trajectory amidst the challenges of retail. By prioritizing customer satisfaction, investing in infrastructure, and innovating loyalty programs, Booths is positioning itself for sustainable growth and continued success in the upscale grocery market.

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