Recent data reveals that Christmas Day is becoming a significant trading opportunity.
Insights from the commerce agency Visualsoft indicate that festive spending has expanded beyond just Boxing Day, showing strong sales from Christmas Eve through to December 28.
This year, Christmas Eve witnessed a notable surge in sales across higher-value categories, with jewellery and watches experiencing a remarkable 63% increase in revenue, while health and beauty products enjoyed a 65% boost.
Notably, revenue for food and drink skyrocketed by 116% compared to Christmas Day last year, and fashion and footwear sales rose by 50%.
Boxing Day also showed impressive results, particularly in the hobbies category, which reported a 103% increase in year-on-year revenue.
Chris Fletcher, CEO of Visualsoft, remarked that the data underscores a distinct evolution in festive shopping behavior. Shoppers are engaging earlier, maintaining their shopping momentum longer, and utilizing Christmas Day itself to explore and make purchases.
He emphasized the necessity for retailers to approach the entire period from Christmas Eve through to the end of December as an extended sales window, rather than relying solely on a single uptick after Christmas.
Visualsoft’s data reveals that on December 28, fashion and footwear reached their peak revenue for the month, with a significant 76% increase in sales. Furthermore, food and drink sales were up 104% in comparison to the same day last year.
The month of December marked a pronounced growth in jewellery and watches, with average monthly revenue more than doubling compared to earlier months.
