Evening settles over New York. The sky glows gold, the air carries the scent of jasmine and fresh asphalt. On a terrace in SoHo, candlelight flickers against glasses of wine, and quiet laughter mingles with the hum of the city. This isn’t just another fashionable event — it’s an experience curated by Alba De Simone, a woman who has turned human connection into the new definition of luxury.
In her late twenties, Alba has already achieved what many in the industry spend years striving for. Born in Italy and raised between Venice and the Veneto, she speaks with a soft European cadence that blends old-world charm with modern precision. Today, as the head of Client Relations and Private Clienteling for Versace North America, she stands at the intersection of creativity, strategy, and emotion — the three pillars shaping the future of luxury.
“I’ve always believed that true luxury isn’t about things,” she says, gazing at the Manhattan skyline. “It’s about stories, meaning, and belonging.”
Her path didn’t begin among designer boutiques but along the narrow, historic streets of Italy, where value was measured not by display but by essence. From an early age, she understood that luxury is not about excess, but about depth. Later, while studying Philosophy, International Relations, and Luxury Management in Venice, London, and Milan, Alba developed a worldview that marries intellect with aesthetics. Venice gave her elegance, London sharpened her intellect, and Milan taught her discipline and style.
New York became her creative laboratory — a place where craftsmanship meets technology and emotion meets experience. At Versace, Alba redefined what it means to serve a client. Her events — private fashion presentations, yacht dinners in the Hamptons, soirées on the French Riviera, intimate gatherings in Manhattan penthouses — are immersive rituals that make every guest feel part of a living artwork.
“A boutique is never just a store,” she explains. “It’s a stage where culture comes alive. Every encounter is not a transaction, but an invitation to belong.”
That belief became her signature — what the industry now calls “the money-can’t-buy touch.” Alba insists that the future of luxury lies not in exclusivity but in authenticity; not in distance, but in connection. One day, she dreams of writing a book about this philosophy — about how human attention has become the most refined form of luxury.
Under her leadership, Versace’s projects have set a new benchmark for personalization. In an era dominated by digital systems, she focuses on what algorithms cannot replicate: attention, intuition, and emotional memory. Every event she curates is unique — from the scent chosen for the room to the handwritten notes placed on each guest’s seat. “Today, attention is the ultimate currency,” she says. “My goal is to give people something that no AI can — the feeling of being truly seen.”
New York moves in her rhythm. The luxury industry is shifting from surface to substance, and Alba is at the heart of that transformation. She collaborates with artists, musicians, and designers, crafting experiences that go beyond commerce and into culture. One day, it’s an exclusive preview for collectors; the next, a private dinner under the city lights where conversations drift from fashion to philosophy.
Beneath the elegance lies a strategist’s precision. With nearly a decade of experience in CRM, brand strategy, and client development, Alba has built frameworks that turn emotional intelligence into measurable growth. Her approach merges data with intuition — as analytical as it is artistic. “Luxury today is empathy,” she says. “You can’t create an experience without understanding the person behind it.”
Yet, despite her achievements, Alba remains grounded and sincere. She speaks with gratitude for the city that became both her home and her muse. “New York reminds you that beauty lives in movement,” she smiles. “This city teaches endurance, reinvention, and grace under pressure.”
Her mornings begin in silence — a brief moment of focus before the whirlwind of meetings and events. Evenings belong to the city — to conversations, art, and light. For her, every encounter is part of a larger dialogue between Europe and America, tradition and innovation, culture and business.
Today, Alba De Simone stands as a symbol of a new generation of women redefining luxury — those who merge intellect with empathy, aesthetics with purpose. For her, luxury is no longer a possession; it’s a state of being. Her work proves that in a world where everything can be bought, true value is born from the heart.
As the night deepens in SoHo, the terrace glows with warm light and quiet jazz. Alba moves gracefully among her guests, greeting each one by name, remembering their stories, their favorite wines, their latest journeys. That is her magic.
In the world of Alba De Simone, luxury isn’t something you own — it’s something you feel.
It’s not bought — it’s lived.
